Value as a thread and quality in production pay off in the long term!
In an interview at the end of the 1980s, the former Audi manager Martin Winterkorn once described his long-term quality offensive, which was unusual at the time. Terms such as durability, value, stability and quality were mentioned again and again. All old virtues that were ridiculed by many “modern” marketing experts at the time because of the high costs involved in production and the successes that might be visible too late. At that time, Winterkorn was the head of the newly designed “Quality Assurance” department at Audi and his thoughts prevailed.
The success of the strategy, which was expensive for the manufacturer at the time, only became apparent later. The image of the company was changed and shaped in a lasting positive way. The Audis from that time still drove fit and lively on our streets at the old age of 20 and thus made an almost pricelessly important advertisement for free: They created and strengthened trust in the brand.
Winterkorn's strategy has also paid off economically. Even if it may sound a bit arrogant at this point: At TimeMAX we think similarly: Even if the path to success is sometimes long and arduous, value and quality always pay off. The goal of all work carried out by us is extremely high durability. Quality as the guiding principle of the company philosophy is important for our mechanics, because it increases motivation and it is important for our customers.
The Mercedes-Benz W 124 and the VW Golf 2 in particular have become cult objects for many car fans. There can hardly be better advertising for German manufacturers than such articles in the trade press.